Privacy policy

Last updated: September 27, 2026

BLENDR operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). BLENDR is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how BLENDR collects, uses, and discloses your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the collection, use, and disclosure practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, email address, phone number, billing address, and shipping address.
• Payment and transaction information, including your payment method, billing information, transaction details, payment status, purchase information, and other information necessary to process your order. Payment-card information may be collected and processed directly by Shopify and our payment service providers.
• Account information, if customer account features are used, including information associated with your account, preferences, and settings.
• Shopping and transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when contacting us for customer support, submitting a return request, making a warranty or Shade-Match Guarantee request, or otherwise communicating with BLENDR.
• Device and technical information, including information about your device, browser, network connection, IP address, and other online identifiers.
• Usage information, including information about how and when you access, browse, or interact with the Services.
• Referral and attribution information, including referral sources, affiliate identifiers, campaign information, advertising information, and other data used to understand how customers discover and interact with BLENDR.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you place an order, create or use a customer account, contact us, request customer support, participate in a promotion, or otherwise provide information to us.
• Automatically through the Services, including information collected from your device through cookies, pixels, tags, and similar technologies.
• From Shopify and our service providers, including providers that help us operate our website, process payments, fulfill and track orders, provide customer support, analyze website performance, prevent fraud, and provide other business services.
• From advertising, analytics, affiliate, and business partners, including platforms and partners that help us understand how customers discover BLENDR, measure advertising or affiliate performance, and provide marketing services.
• From other third parties, where permitted by applicable law.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Services, remember your preferences, maintain your cart, understand how visitors use our website, improve website performance, prevent fraud, measure marketing and affiliate activity, and provide or measure advertising.

Depending on where you live, you may have the right to control or opt out of certain uses of cookies or personal information for targeted advertising.

Your browser or device may also allow you to control certain cookies through its settings. Disabling some cookies may affect the functionality of the Services.

How We Use Your Personal Information

Depending on how you interact with BLENDR, we may use your personal information for the following purposes:

Provide, Personalize, and Improve the Services

We use personal information to provide the Services, including to:

• Process and fulfill orders.
• Process payments and transactions.
• Arrange shipping and delivery.
• Provide order and shipment tracking.
• Process eligible returns, refunds, replacements, and exchanges.
• Administer our Shade-Match Guarantee and other customer-service programs.
• Maintain customer accounts where applicable.
• Remember preferences and items you may be interested in.
• Provide product recommendations.
• Improve the functionality, performance, and customer experience of the Services.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including to:

• Send promotional communications by email or other permitted channels.
• Measure the performance of advertising and promotional campaigns.
• Understand which advertisements, affiliates, creators, referral sources, or campaigns result in visits or purchases.
• Provide or measure advertisements on our Services or on third-party websites and platforms.
• Personalize marketing based on products you viewed, added to your cart, or purchased, where permitted by law.

You may opt out of promotional email communications at any time by using the unsubscribe link included in those communications.

Affiliate and Referral Attribution

We may use referral and attribution information to determine whether a visit or purchase originated from an affiliate, creator, advertising campaign, referral partner, or other marketing source.

This information may be used to measure campaign performance, attribute sales, calculate commissions, prevent fraud, and improve our marketing efforts.

Security and Fraud Prevention

We use personal information to maintain a secure shopping experience, authenticate account activity where applicable, prevent unauthorized transactions, and detect, investigate, or respond to fraudulent, illegal, unsafe, or malicious activity.

If you create a customer account, you are responsible for maintaining the confidentiality of your login credentials and should not share them with others.

Communicating With You

We use personal information to provide customer support, answer questions, provide information about your order, respond to return or replacement requests, and otherwise maintain our relationship with you.

Legal and Business Purposes

We may use personal information to comply with applicable law, respond to lawful requests or legal processes, enforce our terms and policies, protect our rights or the rights of others, resolve disputes, and participate in legal or regulatory proceedings.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary for legitimate business purposes and subject to this Privacy Policy.

These parties may include:

• Shopify, which hosts and provides technology supporting our store.
• Payment processors and financial-service providers that process payments and transactions.
• Shipping, fulfillment, and tracking providers that help deliver and track customer orders.
• Technology and cloud-service providers that help operate and maintain our Services.
• Customer-service providers that help us respond to customer inquiries.
• Analytics providers that help us understand website traffic, performance, and customer interactions.
• Advertising and marketing partners that help us promote BLENDR and measure marketing performance.
• Affiliate networks, creators, and referral partners, where necessary to attribute purchases, measure performance, or administer affiliate relationships.
• Fraud prevention and security providers that help protect BLENDR and our customers.

We may also disclose personal information:

• When you direct or authorize us to do so.
• When necessary to deliver products or services you request.
• In connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.
• To comply with legal obligations, subpoenas, warrants, court orders, or other lawful requests.
• To enforce our Terms of Service or other policies.
• To protect BLENDR, our customers, or others from fraud, abuse, security threats, or unlawful activity.

Our business, advertising, and marketing partners may process personal information according to their own privacy policies.

Depending on where you reside, you may have the right to opt out of certain uses of personal information for targeted advertising or activities defined by applicable law as the “sale” or “sharing” of personal information.

You may exercise those rights here:

https://blendrbeauty.com/pages/data-sharing-opt-out

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve Shopify’s services.

Information you submit through the Services may be transmitted to Shopify and other service providers, including providers located in countries outside the country where you reside.

We may use Shopify features that incorporate information obtained from your interactions with our store, Shopify, and other Shopify merchants. In certain circumstances, Shopify may be responsible for processing personal information and responding to requests relating to Shopify’s use of that information.

To learn more about how Shopify processes personal information, you can review the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also use Shopify’s Privacy Portal:

https://privacy.shopify.com/

Third-Party Websites and Links

The Services may contain links to websites, applications, social-media platforms, or other online services operated by third parties.

If you follow a link to a third-party service that is not controlled by BLENDR, you should review that third party’s privacy and security practices.

We are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or services.

Information you voluntarily make public through social-media platforms or other public or semi-public services may be visible and used by others according to those platforms’ policies.

The inclusion of a third-party link does not necessarily mean that BLENDR endorses that third party or its practices.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age at which they can legally consent to the processing of personal information in their jurisdiction.

If you are a parent or legal guardian and believe a child has provided personal information to BLENDR, please contact us using the information provided below so we can review the request and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable measures intended to protect personal information.

However, no security system, method of transmission, or electronic storage method is completely secure, and we cannot guarantee absolute security.

You should avoid sending sensitive or confidential information to us through unsecured communication channels.

How long we retain personal information depends on factors including whether we need the information to:

• Fulfill orders or provide Services.
• Maintain customer accounts.
• Provide customer support.
• Comply with legal, tax, accounting, or regulatory obligations.
• Prevent fraud.
• Resolve disputes.
• Enforce contracts, terms, or policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request access to or information about personal information we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information we maintain about you in a portable format or request that it be transferred to another party where applicable.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of activities considered the sale or sharing of personal information or the use of personal information for targeted advertising.

You may exercise applicable opt-out rights here:

https://blendrbeauty.com/pages/data-sharing-opt-out

If you visit our website with a recognized Global Privacy Control preference signal enabled, we may treat that signal as a request to opt out for the browser or device you use, as required by applicable law.

If Shopify is able to associate the device with a Shopify account, Shopify may also apply the opt-out preference to that account.

More information about Global Privacy Control is available at:

https://globalprivacycontrol.org/

Other than legally recognized preference signals such as Global Privacy Control where applicable, we may not respond to other “Do Not Track” signals.

Marketing Communication Preferences

You may opt out of promotional emails by using the unsubscribe link contained in our marketing emails.

Even if you opt out of promotional communications, we may continue sending non-promotional communications necessary to complete transactions or service your account, such as order confirmations, shipping updates, refund information, security notices, and customer-service messages.

Exercising Your Privacy Rights

You may exercise applicable privacy rights through the options provided on the Services or by contacting us using the information listed below.

We may need to verify your identity before fulfilling certain requests.

Where permitted by applicable law, you may designate an authorized agent to make a privacy request on your behalf. We may require evidence that the agent has permission to act for you and may ask you to verify your identity directly.

We will not discriminate against you for exercising privacy rights available under applicable law.

We will respond to valid requests within the time required by applicable law.

Complaints and Appeals

If you have a concern or complaint about how BLENDR processes your personal information, please contact us using the information below.

Depending on where you live, you may have the right to appeal a decision we make regarding a privacy request or submit a complaint to your local data-protection authority.

International Transfers

Personal information may be transferred to, stored in, or processed in countries other than the country where you live.

When required by applicable law, transfers of personal information from the European Economic Area, United Kingdom, or other jurisdictions may rely on recognized transfer mechanisms, such as adequacy decisions, the European Commission’s Standard Contractual Clauses, the United Kingdom’s applicable transfer mechanisms, or other legally recognized safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Services, business practices, technology, legal obligations, or other operational reasons.

When we update this Privacy Policy, we will revise the “Last updated” date displayed at the top of this page and provide additional notice where required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise privacy rights available to you, please contact us at:

Email: support@blendrbeauty.com
Mailing address: 970 Haddon Ave, Collingswood, NJ 08108